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That said covergirl is 100 cruelty free.
Is covergirl cruelty free. I reached out to kim my contact at leaping bunny and she was able to confirm that covergirl is indeed leaping bunny certified the ingredients are not tested on animals and covergirl is not sold in china or countries that require animal testing. This is a positive step forward as more people can afford find and enjoy beautiful. Hence we can safely assume that every covergirl product and ingredient is not tested on animals. Although covergirl is fully cruelty free their parent company coty is not.
In fact it s leaping bunny certified by the worldwide authority on all issues related to animal testing cruelty free international. While the cruelty free movement has been picking up steam over the last few years this marks a huge step forward for the cosmetics industry. We started our cruelty free certification journey with covergirl coty s largest makeup brand to demonstrate our commitment to this issue and prove that achieving such an ambitious and rigorous certification can be done at scale. In 2015 covergirl was acquired by coty along with 42 other procter gamble brands.
This is a positive step forward as more people can afford find and enjoy beautiful. I was worried when i heard this news. Last week covergirl announced that they were going cruelty free. There was no mention of the news that covergirl is cruelty free on social media and it wasn t listed on their shopping guide.
Covergirl is the biggest makeup brand to receive the leaping bunny approval. Covergirl is now the largest makeup brand to carry a cruelty free certification but their parent company coty has committed to making all their brands free from animal testing by 2020. With brands like dove selling in china while simultaneously playing the cruelty free card i was worried that leaping bunny might be guilty. Covergirl was previously owned by procter gamble a brand that tests on animals.
Covergirl does not test on animals and their products are not sold in china where animal testing is required by law. We started our cruelty free certification journey with covergirl coty s largest makeup brand to demonstrate our commitment to this issue and prove that achieving such an ambitious and rigorous certification can be done at scale. Covergirl is the biggest makeup brand to receive the leaping bunny approval.
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